TBK — The Belt Keeper | Everyday Carry

TBK The Belt Keeper worn by man in suit — flat on hip

Man running through city with TBK on hip — hands free in motion

Neodymium Magnetic · N52–N54 Grade

What Is TBK?

Your everyday essentials,
never in the way, always nearby.

The Belt Keeper is a slim, flat carry pouch that snaps magnetically to any waistband or belt loop — no hardware, no straps visible. It rides flush against your hip, stays put through every activity, and releases in a single clean pull.

Magnetic attachment — snap on, pull off in seconds
Flat profile hides under clothing or sits cleanly at the waist (great option for authorized concealed carry permit holders of firearms)
Holds phone, wallet, keys, cards, earbuds and more
Works on waistbands, belt loops, backpack straps, and more
Built-in retention system keeps your carry secure
No Velcro. No straps on your body. No compromise.

* Models depicted are prototypes. Final production design is currently under development.

* The more items you carry, the bulkier TBK may appear. Thicker fabrics may affect the effectiveness of the retention system. Always be aware of your surroundings and important property.

* Enhanced security accessories — coming soon.

TBK bag product collage — multiple angles

Reserve Yours

The Problem

Don’t Get Strapped Down or Compromised.

Strap-based waist bags have one unsolvable flaw: tight enough to stay on means tight enough to hurt. The evidence is everywhere.

Official Law Enforcement Warning

16+ U.S. law enforcement agencies say the same thing: “Never wrap a strap around your body.”

NYPD, Houston PD, Delaware State Police, Boston PD, VCU Police, Volusia County Sheriff, and a dozen more agencies explicitly warn the public that a strong tug on a tightly worn strap can cause serious injury — fractures, concussions, and worse. This is not a TBK claim. It is standing, official safety guidance that no strap-based carry system can fully satisfy. TBK has no strap on your body — ever.⁸

20%+ of marathon injuries are skin-related — chafing is among the most common¹

$637M fanny pack market in 2024 — yet strap discomfort remains the #1 unresolved complaint²

56% YoY surge in Gen Z & millennial waist pack sales — a growing market with no strap solution³

Law Enforcement Guidance

The agencies that investigate these crimes are unanimous: lose the strap.

NYPD

“Never wrap the strap around your body.”

Houston Police Dept.

“Never wrap the strap around your arm. You could be seriously injured.”

Delaware State Police

“A hard yank on a tightly wound purse strap can cause injury.”

Boston Police Dept.

“Don’t wrap your strap too tightly — you’re likely to get hurt if a thief grabs it.”

Volusia County Sheriff

“Don’t wrap the strap around your shoulder, neck or wrist.”

VCU Police

“Do not loop or wrap straps around you. A purse snatcher could injure you.”

“The best running belt is the one you forget you’re wearing. That means no digging buckles, no angry red lines around your waist, and no constant readjusting at every stoplight.”

— Runner’s World, 2026 Buyer’s Guide

The category’s leading publication openly acknowledges bounce and discomfort are endemic — because no strap product has solved them.

Chafing & Skin Injury

Peer-reviewed medical literature explicitly cites waist packs as a source of chafing — a superficial dermatitis that can require prescription treatment in severe cases.⁴

Nerve Compression

The Mayo Clinic links tight waistbands to meralgia paresthetica — lateral femoral cutaneous nerve compression causing tingling, burning pain, and numbness in the outer thigh.⁵

Hip & Glute Pain

Runners report deferring marathons after discovering their running belt — not their training — was causing chronic hip, glute, and groin pain by altering pelvic positioning.⁶

Buckle & Strap Failure

Even best-in-class belts earn headlines like “Begone, Annoying Bouncing Pouches.” Buckles break, straps slip, and re-adjusting mid-run is a near-universal experience.⁷

Person grabbing fanny pack from behind — illustrating theft vulnerability

Robbery & Assault Risk

Documented incidents from 2019–2026 show strap-based bags provide attackers a grab point, drag mechanism, and even a choking weapon. In the most severe cases, injuries included a miscarriage and a murder charge.⁹

The TBK Structural Advantage

Police say: lose the strap. TBK is the only carry solution that satisfies that guidance by design. No strap means no grab point, no drag risk, and no compressive waistband — on your person. Ever.⁸

The TBK Difference

TBK doesn’t optimize the strap. It eliminates it entirely. No belt around your body. No pressure. No chafe. Magnetic attachment to your existing waistband — and nothing else touching you.

¹ Runner’s World UK (2025) citing marathon injury survey data. ² Business Research Insights, Fanny Pack Market Report 2024. ³ Business Insider / Circana, Gen Z & Millennial carry data (2023). ⁴ Cureus peer-reviewed case study, 2025 (PMC12209734). ⁵ Mayo Clinic, Meralgia Paresthetica — Causes. ⁶ Wrinkled Runner, Nov. 2025. ⁷ NYT Wirecutter Running Belt Guide, 2026. ⁸ Agencies cited: NYPD (NYC.gov), Houston PD (houstontx.gov/police), Delaware State Police, Volusia County Sheriff, Boston PD, VCU Police, North Miami Beach, Albuquerque PD, SFPD Taraval Station, Brevard County SO, California DOJ, Dallas PD, and others. ⁹ Sources: Miami Herald (Tampa murder charge, 2025), Click2Houston/KPRC (Houston miscarriage, Aug 2025), AP News (Garden Grove death, 2019), ABC News (St. Paul dragging, 2019), CBS Los Angeles (Costco dragging, 2023/24), iHeart/CNS (Santa Ana laundromat, 2020), Vancouver Police Dept. (strap cutting, 2024).